Family and Friends
visual identity
Family and Friends is a New York-based non-profit with the goal of crossing over different forms of arts.
The idea is to break the closed circle of the art system, looking for new formats of art exposure, far from the elitism of the established art institutions.
Taking inspiration from the symbology of a dragonfly, the iconography evokes adaptability and strength.
Founded by Paola Gallio, an independent curator from Italy, it will be an online gallery and a small independent art publishing company, working on artists books and residency diaries.
“I come from the DIY generation. I spent a lot of my time trying figuring out some things I shouldn’t have been worrying about and I became fully aware of it when I worked with Marisa. Being a team is much better than being solo. Sharing your own ideas with someone is the first step to actualize it. Marisa helped me to give a professional image to my project. She believed in it from the very early stages. She worked on my side accommodating and anticipating all my needs, having always gentle words of support. I feel honored to have had this remarkable contribution from a graceful, supportive, and professional such as Marisa.”