Yellow

Identity Design

Founded as a lifestyle brand, Yellow works with artists to create pieces that celebrate the sober life.

Agency:
Buena Vida in collaboration with Ian Mirmelstein, Eva Rebek and Michelle Lee

Yellow is the international color of sobriety, and stands for confidence, transformation, and strength - all of which tie to the sober lifestyle experience.

Its broader mission is to promote the cultural shift towards sobriety, and provide members of this community with creative pieces they can be proud to wear.